Google Makes Move To Protects Advertisers & Pulls Ad Blocking Applications From Play Store

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Google pulled 4 apps from the Google Play Store that enabled Android users to block ads from appearing in apps on their smartphones. Among the apps pulled were AdBlocker, AdBlock Plus, AdAway & AdFree1. They were removed on the grounds that they had violated Google’s Developer Distribution Agreement, which states developers will “agree that you will not engage in any activity with the Market, including the development or distribution of Products, that interferes with, disrupts, damages, or accesses in an unauthorized manner the devices, servers, networks, or other properties or services of any third party including, but not limited to, Android users, Google or any mobile network operator. ”

Till Faida, the co-founder of AdBlock Plus, told TechCrunch that “Users should have a right to control what kind of content they want to allow on their devices just like you can deactivate JavaScript or Flash in your browser if you choose to do so.” While we agree that users do have the right to control the content on their devices, often that content is supported by advertising. The only way it exists is through the support of advertisers. Many people seem to forget that Google is an advertising company, and their clients across all of their products are advertisers. Maintaining control of advertising on Android devices is crucial to the cross-platform adoption of their clients & ultimately the success of their organization as a whole. This move is undoubtedly a factor of future scale for Google, as advertising is something that will always scale. It will be there after market saturation, and it will always be extremely valuable.

This is certainly a bold move by Google, and does bring into question whether Google will support advertisers over developers, but many of those developers are also advertisers in some capacity. By freeing up more ad spend on Android devices they only create a greater monetary opportunity for developers. This move also will absolutely not hurt user experience, as some have questioned. Instead, user experience will only continue to become more competitive than ever. The apps & mobile web properties that find the best user flows & least obnoxious methods will ultimately win out.

This needed to happen, its all about freemium as a means of getting the views & installs. Its good to see Google looking out for the advertisers. As well as the Developers getting money from the ads. What do you think?

James Burr is a seasoned Graphic & Web Designer with a decade of experience. A PR Strategist with a deep understanding of Social & New Media. He is also an avid Gamer who favors FPS Games on PlayStation & PC.

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